Born on the bayou, Swamp Gear products were created when two avid outdoors-men had a simple idea, providing high end customizable coolers at affordable prices. We know you work hard for your money. Our mission is to provide you with superior products while keeping more of your hard-earned dollars in your pocket. For years the roto molded cooler market has been dominated by a few key players who charge outrageous prices, until now... Swamp Gear coolers are packed with all the same high-end materials found in the more expensive brands, plus they come standard with more features than any other competitors on the market.